If you’re a franchisor, you know how important branding is to your business and the company as a whole.

That’s why you probably go to great lengths to ensure that your advertising will be effective, both for your overall brand and for your franchisees. You want to reach your franchise’s target market on both a local and global level. That’s where Facebook advertising comes in.

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If your franchise isn’t already engaged with Facebook advertising — or even if you are, but you aren’t doing it effectively — here’s why you should work on your Facebook advertising strategy.

Make the Most of Your Advertising Dollars with Facebook Ads

So, how do you accomplish more in less time? You make the most of Facebook ads. The promotional Facebook ads scattered throughout your target market’s social networking feed have the potential to elevate your franchise to the next level of success.

Rather than rely solely on traditional marketing methods, you’re hanging out where a good majority of the planet hangs — Facebook — and appealing to customers there.

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What Your Franchise Can Accomplish with Facebook Advertising

Facebook advertising introduce your franchise on a local level to the people who can visit your brick and mortar locations or benefit from an online service provider that is geographically close to their location. Facebook ads also benefit the franchise company as a whole because being visible and relevant is key in the competitive business world. If you’re not appealing to your target audience with the Facebook ads that you create, someone else most likely is.

Why Facebook?

Facebook is a ridiculously busy platform with over one billion users who spend up to 28% of their time online on the site. It goes without saying that if you’re not using Facebook ads, you’re missing out on some really important connections.

Think of it this way: when you’re networking in real life, it’s important to get your foot in the door so you can wander around a place, meeting new people, and introducing yourself, right? Facebook is the perfect place to do so. You can put your franchise in front of the right followers — those with specific interests, demographics, purchasing behaviors, household type, place of residence, the works.

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It’s the same way with Facebook advertising. Your Facebook ad ‘hangs out’ on the social media platform where everyone can see it. Then when curiosity gets the best of a person, they check out the Facebook ad and Facebook advertising, hopefully visit your website or franchise page, and voila: you’ve just introduced your brand and it’s product and services to a whole new group of people. If you play your cards right and make your Facebook ads really good, your new customers will tell their family and friends about you which adds to your success.

Make Your Mark with Facebook Advertising

You have a chance to build brand familiarity with the people most likely to become your customers and meet their needs before they’re even ready to take the leap. Our team can help create and manage a Facebook advertising plan that works for your franchise on the corporate and local levels.

To get started, contact our social media experts today at (971) 212-4026!