Your franchise’s marketing plan may include TV commercials, print ads and a variety of other tools that have worked well in the past, but how much have you delved into the world of online marketing? In an age when about 70% of Americans regularly shop online and 81% of shoppers research products online before buying, harnessing the power of online marketing has never been more important. The opportunities are seemingly limitless when it comes to online marketing, but there are a few key areas that, if done well, can truly help grow your franchise.
1: Master Search Engine Results
Chances are, your franchise already realizes how important search engine marketing can be in terms of making your business more visible online and making it easier for consumers to find you. However, you might not be doing all the necessary things to ensure that your business’s search engine results are optimized to their full potential.
Search Engine Optimization
Search engine optimization (SEO) is one of the most influential strategies you can use to improve your franchise’s visibility through online marketing. By targeting and optimizing your website’s pages for relevant and accurate keywords, you can help make sure that those pages will come up higher on the list of search results. This will help bring a more targeted audience to your website and consumers will appreciate being able to quickly find what they are searching for thanks to your SEO strategies.
Optimized and updated business listings are another essential part of helping consumers find your business in online marketing. If information about your franchise or franchise location is difficult to find online, consumers are less likely to convert. That’s why it is essential to take charge of your business listings on all the major search engines, including Google, Yahoo and Bing. Make sure all information, including business name, address, phone number and URL (NAPU) are all correct so that consumers will have no problem getting essential information about your franchise.
2: Get Social
Social media dominates the online world, with over 1.65 billion monthly active users on Facebook alone. Join the more than 40 million businesses who have gone social on Facebook and are seeing the benefits of their online marketing.Social media dominates the online world, with over 1.65 billion active users on Facebook Click To Tweet
Engaging with Consumers
Facebook and other social media outlets are great platforms on which to connect with consumers on a new level of online marketing. Use your business’s social media pages to post relevant content, update consumers about events and special offers, and connect with consumers through user comments and “likes.”
Encouraging Online Reviews
Many consumers rely on online reviews to decide if they want to spend money on a particular brand’s product or service. In fact, more than 67% of consumers report being influenced by online reviews. Encourage customers to write you reviews on Facebook, Google, Yelp and any other relevant sites so that other potential customers can see what they have to say about your business. Of course, reviews aren’t always positive, but the exposure should help your overall online marketing efforts.
3. Create Targeted Online Advertising
Online advertising can be much more effective and efficient than many traditional forms of advertising because of the way it enables businesses to target their ads to a specific audience. There are several different options your franchise may want to consider when it comes to online advertising and online marketing.
Facebook advertising is a cost-effective way to target your ideal consumer audience. It allows you to target specific demographics, including age, gender, income, interests and location. Only 2 million of the 40 million business Facebook pages are active advertisers, which means that if your business participates in Facebook ads, you’ll have a leg up on the online marketing competition.
Pay Per Click
Pay-per-click (PPC) advertising is another effective way to target the audience that is most relevant to your business in online marketing. PPC lets you pick out keywords and target these ads to individuals searching for the types of products or services you offer. A good PPC strategy involves doing keyword research, targeting the right audience, and tracking and analyzing the results for better future results.
Ready to Grow Your Franchise With Online Marketing?
If you’re looking to explore the potential of online marketing, give us a call today. Our online marketing aficionados will help you put together a strategic plan that will get results for your franchise.
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