Did you know that 60% of total digital media time is spent on mobile devices such as smartphones and tablets? If you didn’t and you own a franchise, this news could positively impact your business. Instead of directing all of your energy to PC and Mac customers, you need to figure out how to engage your mobile customers, too.
60% of digital media time is spent on mobile devices like smartphones and tablets Click To Tweet
Mobile Responsiveness is Key
A mobile responsive website makes it easier for customers to reach your franchise on the device they use most – their phones. By optimizing your website to fit different screen sizes and resolutions, you can ensure that there is consistency between mobile and traditional websites so that people see the same thing that they saw on the web that they do on their phones and tablets. A mobile responsive website looks great in both portrait and landscape orientation and makes sure all details some details hard to view or find on smaller screens.
Is a Mobile Responsive Website Really Necessary?
Even if you’re not sold on the idea of a mobile responsive website, keep this fact in mind: people are already accessing your website from their phones and tablets. In fact, about two thirds of adults now own mobile phones, while 19% of adults rely almost exclusively on smart phones for Internet access. Don’t you want to give them the ultimate user experience instead of a non-responsive website that frustrates them and makes them not want to buy your products or use your services? Ease of use is one of the most important advantages to having a mobile responsive website.
Keeping your design consistent helps add value to your franchise brand. It creates a sense of familiarity with your customers. If they’re able to see that you have a mobile responsive website and it works the same way on their phone as it does their laptop, you’re likely going to see them again. Your customers want to simplify their lives, which is why they do things like look up businesses on-the-go in the first place.
Ready to Get Responsive?
Consumers are always trying to maximize what time they have, and having a mobile responsive website design for your franchise website is an important way to keep your customers happy year after year. If you haven’t looked into changing your current website design, now is the time to do so. You’ll receive a favorable response from the people that visit your website from their phones and tablets because they’ll know what to look for and where to find it.
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