In our ever-expanding digital world, there are three components of online marketing that can simply no longer be ignored. These days, social, local and mobile (SoLoMo) marketing are best done in conjunction with one another to ensure that you are maximizing the effectiveness of your campaign or strategy. Don’t miss out on business because you didn’t harness the power of SoLoMo.
Social media isn’t going away any time soon. In fact, research has shown that social media marketing practices are an astounding 100% more effective in closing leads than more traditional outbound marketing. This number can be intimidating to those that have not yet figured out how to navigate these sometimes complicated channels. We’ve broken the process down to make it easier.
- Choose your platforms
The biggest players in the social media game are Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn and Snapchat. Depending on the nature of your franchise, certain platforms may not be appropriate, so consider your audience and where they are likely to see and seek information about your company. Also remember that Google uses its social media platform, Google+, in its search algorithm, so it’s important that your page is up-to-date and accurate.
- Create a unified campaign
Your regular marketing campaigns should now always include a social media component that relates. Think hashtags and checkins.
- Distribute content and encourage engagement and loyalty
Give them information they may not be able to find elsewhere. This rewards your audience for following or “liking” you.
Where’s the first place you go when you want to know more about a company? Very likely, it’s the internet, and the same is true for your potential customers. Make sure you are creating and claiming local search listings to make sure that information about your company, such as hours, location, phone numbers and menus, are correct across sites. You want to be certain that someone checking you out on Yelp is seeing the same material as someone searching Manta.
Utilizing search engine optimization tactics and gathering reviews from your clients are also essential to full, comprehensive local marketing.
Most people that search for your business on their mobile device visit within the next 24 hours, so make sure they have a positive experience. Responsive, or at the very least, mobile-friendly sites are absolutely necessary in the age of the smartphone. Don’t let your existing or potential customers get frustrated by a mobile site that is difficult to navigate or that doesn’t provide the necessities.
Grow your online presence and increase your business by leveraging social, local and mobile marketing. You’ll foster engagement and give your customers a better overall experience working with your franchise.