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Spreading the Planet Sub Love

Planet Sub

When Planet Sub came on as our client in 2014 with a recently-revamped brand, they needed a website and social media presence to match their modern identity.

Affectionately termed PSUB, the sandwich franchise started as Yello Sub in Lawrence, KS before expanding to the Kansas City metro area. Unlike other sub shops, Planet Sub is committed to providing the freshest ingredients, including from-scratch bread that’s baked in-house.

As a midwest mainstay, Planet Sub had an instant place in our hearts (and our stomachs) — and we were committed to instilling that PSUB love in other cities. The franchisor needed a partner to help propel franchise growth, both by attracting more franchisees and helping current franchisees develop a strong local foundation.

 

Strategy

  • Multisite website development with modern look & intuitive admin interface
  • On-site photography to capture delicious foods & unique build-outs
  • Branded social media graphics & video content to drive national brand recognition & engagement
  • Facebook advertising to drive local foot traffic & further brand exposure
  • Creation & maintenance of directory listings for greater local search prominence
  • Custom “Pre-Sub” package for new locations, combining PR, social media, & local listings

 

The Results

%

Increase in Avg. Session Duration

Video Impressions

Sandwiches Recognized in The Pitch's Best of Kansas City

%

Increase in Facebook Impressions

How We Got There

A New, Sleek Site

Our favorite sub shop was rocking an outdated website, both in design and functionality. It was time to bring PSUB’s new branding to their corner of the internet.

Our web design & development team produced a modern, image-rich site featuring a hamburger menu with branded icons and cheeky content to match. Users can easily find their nearest location, browse the menu, and even learn more about franchising with PSUB. Multisite installation allows Planet Sub’s locations to have their own sites as the franchisor sees fit.

 

 Mouth-Watering Images

We traveled to a new buildout in Denver, CO to take photos of the food (a must for any restaurant’s marketing) and the unique PSUB atmosphere. The photos– now featured on the website, social media campaigns, and other marketing materials — capture all the best attributes Planet Sub offers: freshness, authenticity, sustainability, and originality.

Driving Local Engagement

Our work for Planet Sub goes beyond furthering brand exposure on a national scale. We also deploy strategies to develop a strong local presence for franchisees. Name recognition is great, but foot traffic is crucial for franchisee success.

We help put locations on the map (literally) with our restaurant listings service, providing a strong local foundation and ensuring franchisees are easily found when consumers search.

Analytics & Event Tracking

With Planet Sub’s goal of nationwide growth, they needed a way to easily gauge interest in franchising. While form fill conversions are an obvious option, they wanted a more sophisticated method.

After launching the franchising section of their website, we set up multiple intelligence events and conversion goals in Google Analytics to determine when users exited the page. This allows for adjustment to page structure and content based on user flow.

Branded Social Media Content

Following their rebrand, Planet Sub needed social media content that resonated with their new image and voice.

Using our own photographs as well as assets provided by Planet Sub, we created a number of graphics, GIFs, and short videos for organic and paid social media posts.

We also launched Facebook ads to  drive foot traffic and online orders to local markets, with notable campaigns including Breaducation Month and the annual 12 Days of PSUB promotion.

We currently run Planet Sub’s corporate Facebook page as well as a number of franchisee pages.

Seasonal Video Content

Get Your Franchise the Same Great Results.

Call Franchise Marketing Group at (816) 875-9311 today.

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