Petland Overland Park: Uniting Pets with Loving Families
Petland Overland Park is a family-owned and operated pet store that has been in business since 2008. When they first signed on with Turn The Page, they were spending way too much on marketing without seeing any real results.
We decided to focus our energies on reputation management, monthly website optimization, blogs and other strategies that resulted in better brand management and a trusted and authoritative web presence for the locally-owned pet store. Since partnering with our freaky online marketing team, Petland Overland Park has seen an astonishing leap in profits.
- Reputation management through social media monitoring and posting
- Email Marketing
- Blogging to build industry authority
- Pay-per-click advertising
- On-page optimization
Increase in phone calls from March 2014 to March 2015
Increase in Google Adwords impressions
Increase in unique website users
Increase in organic search traffic
How We Got There
Blogging can be a great tool for building a business’s web presence and industry authority. We wanted our blogs for Petland Overland Park to be fun and pet-friendly but also informative and relevant to consumers who might be looking for helpful information regarding the realities of being a pet owner.
Over the course of our blogging history with Petland Overland Park, we have covered such topics as dog training, pet safety tips, tips for bringing a new pet peacefully into your home, and subjects related to responsible pet ownership. By covering relevant and useful topics like this, the Petland blog has helped to drive more organic traffic to the website.
Our PPC program is optimized for getting results. Our paid search team closely monitors all paid ads to ensure each campaign is a high achiever. Whenever any low-performance ads appear, our team is quickly on the case to make the necessary adjustments to get the campaign back on track. Because of this, Petland Overland Park saw a 107.41% increase in calls resulting from PPC campaigns.
Monthly On-Page Optimization
Our strategists ran analytics on the Petland Overland Park website to figure out which pages needed to be optimized for the best search results, in addition to doing keyword research to identify the most effective keywords to use on each website page. Making sure the Petland website ranked highly on relevant search results helped to increase unique website visitors exponentially.
Email Marketing Campaigns
A successful email marketing campaign keeps the business in touch with consumers by providing relevant news, information and special offers or events. With our email marketing campaigns for Petland Overland Park, we worked to do just that. By using the emails to promote special events like an open house with pet adoptions, a Halloween trick-or-treating party and more, we were able to help build Petland’s reputation and increase public awareness for these events.
Reputation Management through Social Media
Social media has become the go-to platform for expressing opinions online. We manage Petland Overland Park’s Facebook page and work to respond to reviews and comments – both negative and positive – and provide reputation management to deal with any negative responses in a professional manner. We also run social media posts for relevant topics, fun animal articles and to promote the Petland blog.