Why Does Your Franchise Need a Mobile Website?
With mobile usage on the rise, mobile searches are slowly overtaking laptop and desktop web searches. More and more, tablet and smartphone users are relying on their mobile technology to make purchasing decisions, whether they’re looking for a nearby spot to grab lunch, searching for a new gym, checking reviews for a franchise location, or evaluating a product before buying it in the store.
With a mobile website by Franchise Marketing Group, you can capitalize on the popularity of mobile technology, increase your online visibility, and place your website in the palm of potential customers’ hand. Studies have shown that 66% of smartphone owners are more likely to purchase from franchises with a functioning mobile website, while 61% would navigate away from a website if they didn’t get the answers they were searching for within 5 seconds.
Mobile-Friendly vs. Mobile Website
A mobile friendly version of your franchise website will simply ensure that your current website will display correctly on a mobile device. A mobile website, on the other hand, is built strictly for a mobile device, meaning it fit a phone or tablet perfectly and prove easier to read and navigate.
A mobile website will keep your franchise relevant and competitive in your market. Don’t stand by while potential customers turn to your competitors — capture mobile traffic by investing in a mobile website today.