One of the key elements to expanding a successful franchise is nurturing your following of loyal, repeat customers while also courting new leads. Just as in other forms of relationship building, communication plays a vital role in your franchise or franchise location’s success. So, how can your franchise do it?
Having a strategic email marketing plan in place can help your franchise inform both existing and potential customers about your business, its services, and your latest announcements and specials.
Your individual franchises have the option to bring new, local business by keeping in touch with former customers and reaching out to new leads. Don’t let your franchise locations suffer due to poor customer retention — consider implementing email marketing!
Constant Contact Business Partner
Franchise Marketing Group is a Constant Contact business partner, meaning we are well-versed with the intricacies of email marketing strategy. We can help you by developing an overall email marketing strategy, creating editorial calendars so you can better integrate email marketing with the rest of your online marketing efforts, managing your customer subscription base with effective list segmentation, designing custom email templates to complement your franchise branding, writing email marketing text that balances engaging content and sales pitches or specials, launching your email marketing campaigns, and measuring email marketing results to determine necessary adjustments.