Content Promotion and Your Franchise
Content is king, as they say, and in the world of online marketing, this still holds true. Press releases, social media posts, blogs, videos: all of these and more can be extremely valuable in engaging your audience and marketing your franchise. But once you have your audience’s attention, you need to keep their attention, and that can be a little more difficult. In this age of content overload, your content is going to be competing heavily for your audience’s time, and even if someone manages to read your blog or look at your website, the information might not stick. Take a look at some of these eye-opening stats about the lifespan of social media and the need for content promotion:
- It’s recommended that you share each piece of content 15-20 times total on Twitter
- On Facebook, a post reaches 75% of its potential engagement in 5 hours
- Setting up a promotion schedule can help double the traffic on your post
So how can you keep your content fresh and interesting to your audience and manage your various content promotion platforms? Franchise Marketing Group is here to help, with our experts in content promotion. Effective content promotion lets your content be seen and your voice be heard, cementing you as an authority in the industry and encouraging overall growth. Here are some ways we can help you blaze a trail through the world of content promotion.
Social Media Promotion
Social media is a great place for content promotion. There are all kinds of platforms that can let you reach the audience you’re looking for, and we can help you make the most out of that potential through our expert services:
Platforms and scheduling
With so many services to choose from, we’ll help you find the best platform for your content promotion and create a schedule to keep your content on the tip of people’s tongues and the top of their minds.
Different websites have different rules and standards, so we’ll fine-tune your posts to match the platform, taking into account optimal image sizes, conventions for post content (like hashtag usage), and best post times.
Paid social advertising
Many platforms have options to post paid content that will help you reach your desired target audience; we can help you create content for and manage these services to help improve your content promotion.
Email Marketing Integration
When you use email marketing for your content promotion, you know that the leads you’re getting are genuine and reliable, since they’re coming from a source that’s willingly subscribed to your content promotion. We’ll keep all of your email listings and cross-channel content promotion straight and organized, letting your audience know all about the latest and greatest from your franchise.