Why is blogging important for your franchise?
As a franchise owner or CEO, you certainly know the ins and outs of franchise management, but you might not understand the intricacies of online marketing, such as blogging on the corporate or location-specific side. Don’t worry — that’s what Franchise Marketing Group is here for.
Both search engines and potential customers will take note of your franchise blog if it’s done right. Not only is your blogging an excellent addition to your overall search engine optimization strategy, but it is a wonderful resource for both attracting and retaining a loyal following of customers for each of your individual franchise locations.
Build your authority, expand keyword targeting, & improve local reach with franchise blogging.
Blogs aren’t just digital diaries anymore. When your corporate franchise or specific location starts blogging, you’ll establish yourself as an authority in your specific industry, gaining the trust of potential customers. You’ll also be able to expand your keyword strategy beyond those words and phrases targeted on your website, providing the information your customers are seeking when they type questions into search engines. Plus, when you write about topics that are relevant to your community, you’ll improve your local reach, placing information about your products and services right in front of your target audience.
So why aren’t more franchises blogging?
If blogs are so powerful for your business results, why don’t more companies have active blogs? For starters, blogging is extremely time consuming. Franchise owners simply don’t have the time for it. And with local SEO and online marketing tactics always evolving, it can be difficult for a franchise CEO, marketer, or owner to stay up-to-date and create the most effective franchise blogging strategy.
Partner with Franchise Marketing Group for smart blogging strategy that yields local results.
Franchise Marketing Group can provide the franchise blogging savvy you need to succeed. Our professional copywriters will work with your Account Strategist and Executive to create, monitor, and adjust your franchise blogging strategy. And our talented wordsmiths will maintain your franchise brand’s blog and help you attract new customers. The copywriters at FMG have the blogging experience and knowledge needed to get your franchise’s blog found, read and shared!