Pay-Per-Click/Paid Search Management
How well are your franchise locations reaching out to their local audience? In other words, are your online marketing efforts being seen by the right people? When done correctly, a pay-per-click or paid search campaign can generate real local results for your individual franchise locations.
What is Pay-Per-Click Advertising?
Also known as paid search, pay-per-click advertising works on an auction system. Your franchise location bids for the types of search phrases you want to target. Like any auction, when you know what you’re doing you can get a deal and, if you don’t know what you’re doing you can spend way more than you should. That’s why having a trained pay-per-click management team, like the Bing- and Google-certified experts at Franchise Marketing Group, pays off.
When you provide the best services available, you still need to be highly visible online to succeed. Sometimes your entire franchise or just a part of your franchise needs a boost online. Our professional PPC advertising staff are experts at providing great results from PPC at the best possible rates. We know how to design and run an effective paid search campaign, from the initial process of selecting keywords, to writing ad text, to monitoring and adjusting the campaign once it’s launched.
Great Results with Custom Pay-Per-Click Ads
Franchise Marketing Group can give you a helping hand by implementing our highly effective pay-per-click advertising campaigns for each individual franchise location. Each campaign is custom tailored to fit the franchise brand and reflect the franchise location’s particular market. Whether the franchise wishes to reach the entire country or simply five miles around a specific location, our pay-per-click advertising strategy will target the right people.
Pay-Per-Click Strategy From Franchise Marketing Group
What’s more, Franchise Marketing Group also knows that a pay-per-click ad shouldn’t be written and then left out on its own. We use our expertise to evaluate and adjust pay-per-click campaigns on a daily basis, ensuring that they produce the best results for our franchise clients.
Nothing is set in stone, either. When you start a pay-per-click advertising campaign with Franchise Marketing Group, you’ll approve the keywords we target and the paid search budget we use. We’ll share our expertise when it comes to adjusting the campaign, but all budget changes — increases or reductions — will come from you.
Plus, we won’t lock you into a long-term pay-per-click campaign if that’s not what you want. You can always test the waters with a short-term paid search advertisement to see just how powerful pay-per-click can be. Whether you opt for a long-term or short-term PPC advertising campaign, PPC by Franchise Marketing Group will give your franchise locations long-lasting results.
The Perfect Pay-Per-Click Campaign
Whether you choose to use just Franchise Marketing Group’s pay-per-click campaign or more of our online marketing services, we will design a paid search strategy that falls in line with your overall marketing goals. Because of our comprehensive background in the field, we know how to design pay-per-click campaigns that complement your other online marketing efforts.