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Below are a half dozen tips that we feel will help any franchise create an engaging branded social media post. Audience Immersion It's difficult to appeal to an audience and cultivate a nice following when customers feel it's a one-sided relationship. Your followers...read more
Chances are that if you have at least a decently successful franchise, it has a website. Whether you designed it yourself or had web developers do it for you, it's got the intuitive menu structure, clean design, original content, which all include strategic keywords...read more
The Homepage Design Answers Who, What, and How Unless you're a well-known brand or company your business needs to explain a few things right off the bat so that customers will know they've made their way to the right site and you are giving them the right information....read more
Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, or roughly $15 billion annually. Contrary to popular belief, people still prefer to shop in stores instead of online, over 90 percent of consumer retail...read more
Google has been extending higher efforts to tie ad clicks to in-store traffic. On Wednesday, the search engine said it has obtained over four billion store visits after users clicked on an ad, this is way up from the one billion obtained a little less than a year ago....read more
Email blasts and newsletters are a cost-effective solution to marketing that allows you to get creative and bring out the personality in your business. You have control over your desired audience, message, and ability to tailor everything you need. This strategy...read more
You might think that mixing up your marketing strategies would be best at the beginning of the new year but, actually, since it’s just after the holidays and still dreary winter, it’s not the greatest. Spring is all about renewal and breaking out of all the snow and...read more
Marketing isn’t what it used to be. The goal is no longer to get as many impressions as possible and people will eventually visit your store. Traffic is no longer the number of people who see your ads, it’s the number of people you can get into your franchise location...read more
How franchises spend money on brand awareness has shifted drastically in the past decade and a half. In 2000, it was estimated around $79.5 billion was spent on print, yellow pages, newspaper advertising and only $8.2 billion was spent online. In 2013, online...read more