Voice searches make up 20 percent of all Google searches, not including the amount used by assistants like Alexa, Siri or Cortana; 20 percent of those voice searches are for local business. With the continued rise in popularity of products like the Amazon Echo, Google Home and similar competitors, it is clear that the number of voice searches will continue to climb. Another factor is the accuracy of voice recognition, which has gone up to 92 percent, allowing more people to easily search without the frustrations of repeating every word clearly over and over.
If you are looking to optimize your business and stay ahead of the franchise game, you’ll want to invest in optimizing your local voice search.
Give the People What They Want (and Need)
When people go out, they are chatting with friends and family or holding multiple items, unable to use their phones with full dexterity. 55 percent of teens and 41 percent of adults use voice search daily. It only takes one finger to use.
So, How Do You Optimize?
Start off with content that matches how someone would actually speak. that doesn’t mean adding in grammatical imperfections, but using more conversational key phrases on your website’s search engine optimization. Important steps to optimizing (besides SEO best practices) are:
- Claiming and maintaining your business on local listings like Yelp, Foursquare, Google My Business, Yellowpages (we’ve discussed these listings previously.)
- Determine the most common phrasing people are using to search and what questions they ask.
- Start blogging about topics related to your area and topics that answer frequently asked questions by customers — chances are prospective customers are wondering too.
Voice search won’t correlate “near me” phrases with your business unless you’ve optimized your Google My Business listing, so this is really the first step you need to look into. Remember to be as specific as possible in choosing your categories and how your information is listed across the internet. Franchises have a higher possibility of getting location information mixed up, especially if it is a very popular chain and the locations tend to be within miles of each other.
The way we speak is extremely important. Answer the Public is a great tool to generating long-tail keywording if you have no idea where to start.