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Seventy-seven percent of internet users read blogs. Are any eyes on yours? Blogging is proven to be an incredibly effective tool for businesses to bring in more customers and to inform the public about their industry and search engines take your website’s “authority” into account, helping you rank higher in results.

Franchise Marketing Group has developed a game plan for your business to write blogs that capture audiences and convince them to use your services.

Phase One: Set-UpBlogging_for_Businesses

The very first thing you need to do is set goals for your blog. What are you trying to accomplish? Who are you trying to reach? How do you plan to measure the success of your blog posts? By setting realistic expectations, you’ll have a solid direction.

It’s also essential that you know your audience. Who is your target market? What do they do and value and why would they choose your company? Don’t cast too wide of a net; you won’t yield results that way. You’ve got to focus on people that are potentially interested in you and your services.

You must establish a voice, as well. Maybe you want a more serious tone, or perhaps you’re looking for a laid-back vibe. Whatever you choose, stick with it.

Another tip is to use analytics. These services will track data about who is reading your blog, how they’re getting to your site and how long they’re staying there. This will help you adjust your strategies later on.

Phase Two: Content Creation

There are a few rules for creating blog content. First off, don’t just recycle something you saw on another website. Be original, but be relevant. If you don’t particularly care about what you’re writing, there’s a good chance your audience won’t either. And if they don’t care, they won’t return to your blog. Also remember how your readers are visiting you. When people surf the web, they’re usually looking for easily-digestible content that they can read anywhere.

Finally, review your goals and establish authority. Make sure each blog has a purpose and presents you as a knowledgeable figure in your industry.

Phase 3: Promotion

Of course, you want people to actually see the blog you put such hard work into. After ensuring your post is optimized for search engines, begin posting it on social media sites and link to it in email campaigns. Share it with your network of people and encourage engagement.

Phase 4: Analysis and Adjustment

Here’s where those analytics tools come in handy. Take a look at your readers’ activity and if you are unsatisfied with the results, devise a plan to increase your reader base. Examine which posts have gotten the most traffic and analyze what was done well in those, as compared to your other ones. This is a period of trial and error, but it is essential not to give up.

Blogging is an incredibly powerful tool for franchises, when it is used correctly. Keep your eyes on the prize and your readers’ on your blog with these tips from Franchise Marketing Group.

We’d love to know: what’s the most interesting blog topic you’ve ever seen?