Although we always tailor our online marketing strategies at Franchise Marketing Group, one component you’ll almost always hear us advocating is social media.
In particular, we’ve found that Twitter can be an asset for every franchise on the corporate and the local level — but only if it’s being used correctly.
We’ve seen plenty of Twitter accounts being mishandled or underutilized, so we’re sharing our Twitter tips for franchises looking to expand their local and nationwide online presence.
Using Twitter to Market Your Franchise
Create & Curate Relevant Twitter Content
Twitter is a space where your franchise should create and curate content that’s relevant to you and your followers. Work to integrate timely content that fits with your product or services. A franchise restaurant, for example, could share Twitter photos of real families dining at their location and mention Mother’s Day or Father’s Day specials. If you’re a specific franchise location, be sure to localize the content as well.
If you get stuck and aren’t sure what to share, consider these Twitter content strategies:
- Announce any new products or services
- If a corporate franchise account, promote new and upcoming locations
- Run a timely contest or promotion
Engage With Twitter Followers
Don’t let your Twitter account turn into a one-way conversation. No one wants to follow a Twitter account that just tweets at them, not with them. Try retweeting favorable mentions of your franchise, shouting out to followers who mention a recent visit, or sharing photos of real-life customers. And don’t ignore it when a consumer brings an issue to your attention or tweets something negative about your franchise location, either. You should promptly reply to any issues or questions that are raised on Twitter so that you can keep your online reputation pristine.
If you also want to focus on growth, consider running multiple Twitter accounts: one Twitter from your corporate franchise group addressing the consumer, multiple Twitter accounts for each location again targeting current and prospective consumers, and one Twitter from the group geared toward existing and potential franchisees. Content on the last Twitter feed could highlight successful franchisees, announce new partnerships, link to industry resources, provide franchising tips, and more.
Be prepared to post regularly on Twitter — otherwise, you’ll fall off your followers’ radar. We recommend plotting out each month’s Twitter content so that you’re prepared with posts. Of course, breaking news, customer engagement, and other timely tweets can’t be plotted out in advance — but you should have enough foresight to plan some seasonal campaigns.
No Time for Twitter? Try FMG’s Social Media Marketing
Your franchise might see the value in using Twitter, but your good intentions won’t matter if you don’t have the time or knowledge to implement a sound Twitter strategy. With social media marketing by FMG, you can sit back and watch your social media presence expand as we create and roll out a custom Twitter strategy. To learn more about Twitter and social media with Franchise Marketing Group, contact us online or call (816) 875-9311 today. You can also feel free to visit our office in Kansas City.