Our series on the online marketing process is coming to an end — and we’ve covered a lot of ground thus far! If you’re not caught up, be sure to read the preceding posts:
- Using Social Media Strategy to Attract Franchise Customers
- How Can Blogging Attract Customers to My Franchise?
- Keyword Strategy & Website Optimization: What’s It Got To Do With My Franchise?
- Convert Visitors to Leads With a Call-to-Action
- Need to Land Some Leads? Revisit Your Landing Page.
- Want to Convert Franchise Visitors? You’ll Need an Online Contact Form.
- Why Your Franchise Needs to Use Online Needs Scoring
- Close the Deal With Your Leads Using Email Marketing Campaigns
- What To Do Once They’re Customers? Use Social Media To Make Them Promoters.
Now we’re concluding the final section of the online marketing cycle: delighting your customers so that they turn into promoters!
While you can certainly engage your current customers on social media to push them toward promoting your product, we find that relying on social platforms alone is not enough. To truly succeed in the delight stage, you need to couple your social efforts with email marketing.
How do you create an email marketing strategy not designed to sell to prospects, but to effectively turn your customers into salespeople? Here are our strategies for appealing to current customers with email marketing.
Use Email Marketing to Turn Franchise Customers Into Promoters
In order to get your franchise customers to be your promoters, you need to keep them engaged in your email marketing campaign. Just as you don’t want customers to quit visiting your physical franchise or franchise website after making their purchase, you also don’t want them hitting the unsubscribe button after they’ve done business with you.
How do you prevent customers from jumping ship? It’s all about creating email marketing content that’s useful and interesting. If you provide content they want to read, they’ll be eager to keep reading it — and you can work your marketing magic on them.
Sometimes, franchise customers stop feeling the love from marketing efforts once they’ve already made their purchases. Remember that your previous customers are a valuable resource for you — and you want to acknowledge this by rewarding them for their loyalty. This could be by providing exclusive subscriber-only coupons to your customer email lists or hosting special product or service giveaways for them. When your customers feel rewarded, they’ll be more likely to think fondly of your franchise and recommend you to others.
Make Them Feel In the Loop
Email marketing content geared toward current customers should also give them a peak behind-the-scenes. Preview your up-and-coming products, services, and specials so that they’re in the know. When consumers feel they have insider knowledge about your brand or specific location, they’ll feel special — and they might be compelled to share their inside scoop with friends!
Email marketing content can’t be just for your customers’ eyes, though. You want to encourage them to share emails with friends and family members. Try including a coupon that they can only redeem if they bring in a new friend to try your franchise, or a product giveaway they can enter by sharing content on their social media pages. Make it easy for them to share your email marketing campaign by including a clear “Send to a friend!” button somewhere in the message.
Online Marketing: It Never Ends
This may be the last post in our online marketing cycle series, but that doesn’t mean you know all you need to know about creating your online presence. Online marketing is ever-evolving, both in terms of overall best practices that shift as new trends and behaviors emerge and in terms of your individual strategies, which must be adjusted in response to your specific audience. And once the cycle ends with your customers, they’ll hopefully funnel more prospective leads to your franchise, initiating the process again.
Still a little lost when it comes to the complexities of online marketing for your franchise? That’s where we come in. Turn to Franchise Marketing Group for comprehensive online marketing services for your franchise, whether you’re affiliated with corporate or you run an individual franchise location. We have the passion and know-how to conduct all of your online marketing, including:
- Blogging Strategy & Implementation
- Social Media
- Email Marketing
- Co-op Marketing
- Mobile Marketing
- Reputation Management
- E-Commerce Websites
- Website Design & Content
- Graphic Design, Photography, & Video Marketing
- Paid Search & On-Page Optimization
- Business Listing Optimization & Franchise Location Management
What are you waiting for? The online masses are out there, making their choices — it’s time to make your franchise stand out amongst the rest. To learn more about our online marketing services, contact us, give us a call at (816) 875-9311, or visit our office in Kansas City today!