Before beginning or revamping social media efforts for your franchise, it is important to create a strategic plan specifically for your business. In order for social media to work effectively, it must be used properly in combination with your other communication efforts. Take a look at our list of 5 important things to consider when initiating or changing your social media plans.
No two locations are the same. It is important to understand that population, demographics and lifestyles are very different across locations. Understand that one marketing tactic, promotion and pricing at one location may not be effective for another. On the other hand, it might make sense to have one centralized Facebook account for your particular type of business. Your franchise is unique, so treat it that way. Do your research and understand which marketing and advertising aspects are important to differentiate.
As mentioned above, are you focusing your social media efforts on a centralized effort or creating separate mediums for each location? Be sure to allocate the right resources for your plans. If you specifically tailor social media to specific locations, make sure training is consistent and integrated throughout. For the right results, it takes the right resources, investments, management and team members working together.
3. Your Franchise’s Nature
No two franchises are alike. Consider the type of information you plan to disseminate. Does health or legal info need to be approved by a field professional? Can certain topics only be written by industry experts? Are your communication plans restricted by seasonal or financial restraints? Critically think about and talk over your ideas with a social media expert to cover all your bases before implementing a strategic plan.
Understand what you are trying to accomplish with your social media presence. Are you just starting out and need people to be aware of your brand? Are you lacking male customers aged 20-35 and want to reach a specific demographic? Do you want more people to utilize Twitter as a question and answer page? No two social media sites are alike, and they can work integrally to accomplish different goals while strengthening your brand.
Can your franchisees truly manage all your social media efforts? Consider a firm like Franchise Marketing Group to take a more centralized approach. As social media experts, we are able to fully integrate efforts to work together and accomplish your goals. The proper training, education and consistency is key in returning results.
Social media is here to stay, and it’s an essential key to actively reaching consumers and building awareness of your franchise. Branding efforts are limited if you aren’t active on social media. Allow Franchise Marketing Group to fully optimize your web presence by initiating or advancing social media platforms that will help your business grow. Contact us for a free consultation today. You can also give us a call at (816) 875-9311 or visit our office in Kansas City.