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What is one main goal of your franchise? Most entrepreneurs aim to develop a loyal customer base. They want to see customers coming back, growing loyal to the brand and becoming brand ambassadors. Excellent. Now that we have a goal, let’s break it down and make it manageable. We will set up the general steps we need to follow to reach our goal of a loyal customer base.

First, we need to define our franchise brand. After we have a thorough outline of our franchise brand, we need to focus on communicating that franchise brand with our potential customers. We’ll then move on to building our franchise brand and creating a franchise that promotes positive customer interaction.

Now we will hone in on that first step, the basic building block of the rest of our franchise brand marketing efforts. Defining your franchise brand is an essential process that affects your future marketing decisions.

Defining Your Franchise Brand

The following questions should jump start the process.When asked to define your franchise brand, you might already have a quick two sentence definition for those who ask. That definition is fine for giving a quick summary to curious friends and colleagues; but the true process of defining your franchise brand requires a little soul searching, some facts, and time.

What is your franchise’s mission?

define your brand

Think about it. Why do you believe in this franchise operation? What goal are you trying to reach? Narrow the mission and put it in words.

What are the benefits of your product or service?

Simply knowing the service you provide is not enough. If you can’t describe why your service or product is valuable, your potential customers will not have a reason to choose your franchise. Outline the benefits and advantages of all of your services. You need to know these like the back of your hand.

What are your customers looking for?

Put yourself in the shoes of a person who needs what your franchise provides. What exactly is the consumer’s problem or need? How can your franchise provide for this person? Define your franchise brand on the real solutions you provide customers.

What makes your franchise different?

Unless you have a radically new idea, there is likely some existing competition. Competition gives you the chance to further define your franchise brand. What sets your franchise model apart from the others down the street? You can reach the perfect target market if you know how to promote the unique features of your franchise brand.

The Next Steps

These questions should help you develop a solid understanding of your franchise brand. As you move on to the next steps, you can count on Franchise Marketing Group to work with you from the start. We’ll get to know you- and the franchise brand image you’ve created. See what sets Franchise Marketing Group apart– we are ready to help you grow your business and reach your goals. Contact us to speak with a team member about how we can help you succeed by giving us a call at (816) 875-9311 or visiting our office in Kansas City.